Welcome to our big numbers roundup for the end of 2024, where we’ll be looking at four main Netflix regions, how big their libraries are, what was added throughout 2024, and a number of other interesting stats for the year.
If you’ve missed our library by the numbers over previous years, you can revisit our 2022 review here, 2021 review here, and 2020 review here.
Note: All data is correct as of 09:00 PT, December 31, 2024.
Which country has the biggest library out of Netflix USA, UK, Canada, and Australia?
As we have seen for the past five years, Netflix has, again, increased its library totals during 2024. Each country has had a net increase of around 650 titles this year. Netflix US had the largest net increase of these countries and now has nearly 7,500 titles in its library.
Netflix UK has, again, continued to lead handsomely over Canada, Australia, and the United States (we’ll explain why shortly).
Here’s a graph breaking down the total library numbers as of December 31st, 2024, for the US, Australia, Canada, and the United Kingdom:
Why Netflix UK’s Library is Larger than Other Regions in 2024
From 2020 to 2022, Netflix UK’s library grew much more than most other regions. For example, in 2022, the library in the UK grew by over 10%, from 6,768 titles to over 7,500 titles.
Back in 2022, we noted that Netflix at the time had been buying many documentaries, movies, and series to meet controversial quotas. However, this European increase seems to have eased off, meaning the Netflix UK catalog grew by about the same number of titles as the other regions this year.
How does Netflix’s library total compare to its competitors?
Over the years, and particularly in the US, Netflix has had many new competitors come into the market – so how many titles does Netflix have compared to those competitors? This has morphed over the years, and with new arrivals like Tubi TV, Netflix’s library may look a little smaller.
For Netflix, we’ll use our data. For Disney+, we’ll use newondisney.info; for everyone else, we’ll use JustWatch. Note that from our research, we have found that the JustWatch data can be a little out of date, so allow +/- 10% on their values.
How many Netflix Originals did Netflix release in 2024?
Netflix added 589 new Netflix Originals in 2024, up slightly from 2023’s 568. However, it was quite a bit lower than in 2022, when 749 new Netflix Originals were added, possibly representing the peak. Here’s how that breaks down month by month:
It is worth noting that the Netflix Originals data above is only for new titles and not new seasons of existing titles. Stats that include new seasons are shown below.
Here are the total Netflix Original releases (including new seasons) in 2024 for all four countries we’re tracking:
| Country | 2024 | 2023 | 2022 |
|---|---|---|---|
| USA | 683 | 685 | 872 |
| United Kingdom | 679 | 688 | 858 |
| Canada | 672 | 687 | 864 |
| Australia | 667 | 684 | 867 |
As you can see, the number of Netflix Originals added this year is similar to last year but more than 20% lower than in 2022. This still works out at around 13 new Netflix Originals (or seasons) added every week!
Which region has the most Netflix Originals?
Wait, aren’t all Netflix Originals global? No!
Netflix in select regions can often carry shows or movies that aren’t in other regions.
A few examples include Derry Girls being a Netflix Original in the US but not in the UK, Better Call Saul being a Netflix Original in the UK but not in the US. When all is said and done, however, there’s not a huge difference in the number of Originals per region, with the US coming slightly ahead of the other three comparison regions.
| Country | Number of Netflix Originals |
|---|---|
| USA | 4409 |
| Australia | 4386 |
| Canada | 4373 |
| United Kingdom | 4370 |
Netflix Originals Now Make Up Almost 60% of Netflix Library (but only in the US)
Back in 2022, we were the first to report that Netflix had hit the threshold of having 50% of its library as Netflix Originals, and that has since grown.
At the time of publishing, the number currently sits at 59.36% of all titles on Netflix US being Originals.
Here’s how those numbers differ between our countries:
- Netflix USA Original Split – 59.36%
- Netflix Can Original Split – 57.34%
- Netflix Aus Original Split – 56.84%
- Netflix UK Original Split – 50.26%
In 2020, we found that the US percentage was rising by around 0.88% every month, which stayed steady for some time. Extrapolating this data, we estimated that 60% of US content would be Netflix Originals by July 2023. However, we still haven’t quite reached that, so the rate of change is certainly slowing down. This is likely due to a slight uplift in licensed content on Netflix US from late 2023 and throughout 2024.
This is a good thing for viewers. According to PlumResearch, their panel data suggests that licensed content still makes up over 50% of the total viewing, meaning that while Netflix should stay focused on their Netflix Originals, they also shouldn’t get out of the licensed content game too fast.
The rate of change between Originals and Licensed titles on Netflix in the US and the UK can be seen in the 2 charts below:
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- Netflix USA
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- Netflix UK
As you can see, licensed content has stayed fairly level over the last few years with the steady increase of Originals accounting for the main increase in catalog numbers.
Remember, though, the licensed content is removed and replaced on a regular basis so while it looks like it has stagnated, it still stays fresh. If anything, the regular addition of Netflix Originals threatens to make the catalog lose its perceived freshness.
Removal of Netflix Originals Has Increased
Over the last few years, we have seen the removal of a relatively small number of Netflix Originals from the service as their licensing agreements begin to be renewed. One of the big departures in 2024 (which possibly skews this year’s data) was the Interactive titles that were removed in December – we wrote about that here: Netflix Removing All But Four Interactive Specials in December 2024
Mostly, once their removal date pops up, they go on to depart. However, in a few instances, Netflix has renewed them either before their removal or after the fact, the biggest example being Lilyhammer which was renewed for several years.
We’ve been cataloging all of the Netflix Original removals here, and the chart below shows how many have been removed since 2017. Please note that we’ve excluded some titles from this graph, such as New Year’s Eve Countdowns and promotional clips.
More Content is Now Available on Netflix with Ads
In November 2022, Netflix launched its ad-supported tier, and it has since ended its basic tier. Initially, a lot of licensed content, including a handful of originals, was not available to watch with ads. When the ads first started, for some users, the restriction on content meant paying a higher price to watch some specific titles, but with new licensing deals being made, it is interesting to see how that has changed.
When the ad tier first launched, 5.1% of titles were unavailable (326 out of the 6,324 available) in the US with a slightly lower amount in the UK. A few months later, it was 5.4% of the library (348 titles out of 6,444 available) in February 2023 – however, in the UK, this was closer to 3%.
By March 2023 the situation had improved a great deal – new licences had obviously been agreed upon and renewed, meaning only 3% (192 out of the 6,324 available) of the US library was not available on the ad-supported tier and only 1% of the UK library (79 titles out of 7682) was unavailable on the ad tier.
Jumping ahead to February 7th, 2024, only 175 titles were unavailable on the Netflix US library, representing a 50% decrease year-on-year.
How many titles are blocked for users on the ad-tier in December 2024?
As at December 31, 2024, the percentage has reduced again, which you can see in the table below:
| Country | Unavailable with Ads | Total Library | % |
|---|---|---|---|
| USA | 153 | 7,431 | 2.06% |
| UK | 40 | 8,691 | 0.46% |
Another interesting statistic for 2024 is that, in the UK, only three titles were added to Netflix that were unavailable on the ad tier compared to 96 in the US.
Which studios are not letting Netflix show ads?
The most significant two are Universal and Sony. In the case of Universal, it’s their TV output, with most of that being their vast library of DreamWorks Television shows that have come exclusively to Netflix. In Sony’s case, it’s their movies that are unavailable. That includes their first-window titles, which come to Netflix following their theatrical run or from their vast array of back catalog.
I have Netflix with ads – where can I find more information about what I can’t watch?
Don’t worry! We have you covered with our regularly updated article: All the Movies and Series Blocked in The Advertising Tier of Netflix.
What season number were the new Netflix Original series released in 2024?
We are always very reluctant to show these final stats in our reporting but they are also quite interesting. However, you must acknowledge some caveats!
The biggest caveats are that we’ve included limited series and season 1s for this chart. We’ve done so because we rely on Netflix’s labeling of seasons, which can sometimes be wrong or misleading. For example, Pepsi, Where’s My Jet? was originally labelled as ‘Season 1’ despite the fact there was never an intention to bring it back, and it should be a limited series. This last year, Netflix has also stopped using ‘1 season’ as the duration and replaced it with the number of episodes (which we also class as being ‘season 1’). Basically, it is currently impossible to tell the difference between a single season and a Limited Series on Netflix as their labeling is inconsistent.
Nevertheless, whichever way you chop and change the parameters, there’s no denying a steep drop-off in the second and subsequent seasons of shows.
The chart below shows the season number for each of the 370 Netflix Original series on Netflix USA that were released or updated in 2024:
If you’re wondering, the Netflix Originals with the highest season number released in 2024 are:
- CoComelon – 12 Seasons
- Gabby’s Dollhouse – 10 Seasons
- Queer Eye – 9 Seasons
- Elite – 8 Seasons
- The Great British Baking Show – 8 Collections
- Selling Sunset – 8 Seasons
Thanks to several sources such as NewOnNetflix.info, Unogs, and JustWatch for helping assist with this article.
Have we missed any important Netflix stats for 2024? Let us know in the comments down below.
