Mimi – Picture: Jio Studios
Mimi, one of Netflix’s biggest Hindi movie releases of 2021 dropped on the service globally a few days early after the movie leaked in full at the end of last week.
The story of how it got leaked isn’t even particularly that engrossing. It was a mistake by Jio Studios (the production company behind the film), which released it accidentally, and the pirates came calling.
Trying to get ahead of the pirates, Netflix decided to move up the release date of Mimi and it was released on July 26th, 2021 after originally being scheduled for July 30th, 2021.
Netflix India’s social account was too surprised by the news seemingly in their tongue-in-cheek Tweet today.
Directed by Laxman Utekar, the highly anticipated movie sees Kriti Sanon, Pankaj Tripathi, and Laxman Utekar reteam after appearing together in Luka Chuppi in 2019.
If you plan on diving into the movie, here’s what you can expect:
“An aspiring actress in a small town agrees to bear a child for a visiting couple seeking a surrogate mother, but her experience takes unexpected turns.”
Many have joked that the trailer has already given away most of the plot and currently sits at just shy 15 million views. That makes it one of the most-watched trailers on Netflix India’s page.
It’s worth noting that Netflix outside of India while carrying the movie, doesn’t carry the Netflix Original branding. This has happened with numerous Hindi releases over the past few years, when Netflix acquired global rights but didn’t promote them as their own. We’re not sure why this is so, but it is worth noting.
Dinesh Vijan, a producer of the movie, told Bollyspice, “Finding two incredible digital collaborators in Jio Cinema and Netflix is very exciting.”
We’ll have coverage of all the new Hindi and, indeed, all Indian content dropped onto Netflix towards the end of this week courtesy of longtime What’s on Netflix contributor Kathy Gibson. You can also see an expanded list of Bollywood movies on Netflix via her website, AccessBollywood.
Will you be checking out Mimi on Netflix today? Let us know in the comments.
